Play Response Free Essays

It’s A Wonderful Life On Saturday November 19, 201 I went to Cookeville Children’s Theatre school performance to watch the show â€Å" It’s A Wonderful Life† and it was the last show for this play. This show also has been showed on November 11, 12, 13 15, 17, 18, 19. This play is has a good story. We will write a custom essay sample on Play Response or any similar topic only for you Order Now I went to watch the play with two of my friends and other classmates. We went there at 7:30 p. m. at first we could not find the Cookeville Children’s Theatre school performance because I have not been there before. With a little help from other friends we found the place. This play was $10 for adults $8 for seniors,students, and children. However, while we were waiting for the play to get started, a staff gets up and gives us a little guide about the play. The Play From childhood, George’s greatest ambition has been to see the world, to become an architect and design bridges and skyscrapers everywhere. However, George repeatedly has to sacrifice his dreams. He puts off going to college until Harry graduates from high school to take over the family business, the Bailey Building and Loan Association, essential to many of the disadvantaged in Bedford Falls. But on Harry’s graduation night, as George discusses his future with his date Mary Hatch who has had a crush on him since she was a little girl, although George either doesn’t realize it or believe it, and tries to remain emotionally detached his father suddenly has a stroke and dies. Mr. Potter , the owner of most of the town, seizes the opportunity to gain control of the Board of Directors and decides to end the â€Å"sentimental hogwash† of home loans for the working poor. George persuades the board members to stop Potter; they agree, but only on condition that George himself run the business. The Music and Choreography In the It’s a Wonderful Life play. The lines of the show are faithfully adapted from the original 1946 movie version and the songs are seamlessly woven in. The score is challenging musically- and these actors have the range to deliver. â€Å"The ballads shed light on the characters’ feelings behind the dialogue seen in the movie. And the range of emotion is not simply shown by the lyrics in the songs, but by the musicality of the score as a whole. The music for this show is not an afterthought to the famous plot line. It truly is beautiful and rich. Hearing young actors, some of them singing for the first time on stage, is a magical experience. Young voices being grown and blossoming right before your eyes- it represents art in every facet. Conclusion Overall, I really liked the play and the way the actors and the director existing this play. Honestly , when I first planed to go to the play I thought I would stay there for only 15 or 20 minutes at most, but after I watched the first scene I enjoyed it and thought I would watch only the next one then I will leave which I did not until the play was done. I had watch the whole play and did not even feel the play was uninterested . It was an enjoyable play. How to cite Play Response, Papers

SPG By Laws free essay sample

Sec. 1 This Constitution and By-Laws shall be known as the Constitution of the Supreme Pupil Government of Rabat-Rocamora Mati Central Special Education School. Sec. 2 For purposes of this Constitution and By-Laws, SPG refers to the Supreme Pupil Government of Rabat-Rocamora Mati Central Special Education School. Article II – Name and Domicile Sec. 1 The name of the organization shall be known as the Supreme Pupil Government. Sec. 2 The office of the SPG shall be located inside the premises of the school. Article III – Declaration of Principles and Objectives Sec. 1 The SPG of Rabat-Rocamora Mati Central Special Education School shall promote mutual understanding through social, civic, intellectual, recreational, and scientific programs and activities. Sec. 2 The SPG shall have the following objectives: a. Develop love of God and country, moral character, personal discipline, leadership and efficiency among its members. b. Train members for effective and efficient leadership. c. Help the students develop self-confidence. d. Promote unity among leaders and the student body. We will write a custom essay sample on SPG By Laws or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page e. Maintain school aspirations to promote quality education and academic excellence. f. Serve and protect students’ rights and welfare. g. Represent the studentry in the policy making body of the school concerning students’ welfare. Article IV – Membership Sec. 1 All bonafide students of the school are members of the studentry to whom the SPG shall be accountable at all times. Article V – Rights of Students Sec. 1 Every student has the right to enjoy responsible freedom of speech and expression. Sec. 2 Every student has the right to avail of all the services offered by the SPG. Sec. 3 Every student has the right to conduct and participate in all school activities. Sec. 4 Every student has the right to information on all the issues and matters concerning them. Sec. 5 Every student has the right to vote, to be nominated and be elected into office. Sec. 6 Every student has the right to be represented in the different meetings and assemblies of the school on issues affecting the welfare of the studentry. Sec. 7 Every student has the right to due process. Article VI – Duties and Obligations of Students Sec. 1 Every student has the responsibility to observe the laws of the Republic of the Philippines, and the rules and regulations of the School at all times. Sec. 2 Every student must pay on time all SPG fees as approved by the DepEd issuances or by the Parents-Teachers and Community Association in an appropriate resolution. Sec. 3 Every student must support and promote the thrusts and objectives of the SPG and the school. Sec. 4 Every student must abide by the SPG constitution and by-laws. Sec. 5 Every student must participate actively in all school activities and strive for academic excellence. Sec. 6 Every student must exercise his/her rights and to do his/her responsibilities as an SPG member. Article VII – Powers and Duties of the Supreme Pupil Government Sec. 1 The Supreme Pupil Government shall be the highest governing body of the entire studentry. Sec. 2 The SPG shall have the following functions and responsibilities: a. Formulate and recommend programs that will address relevant issues/concerns of the studentry. b. Plan, formulate and implement policies and programs designed to protect and promote students’ rights and welfare; c. Monitor and evaluate the students’ activities in the school and in the community. d. Create committees or organizations necessary to address the needs of the students; e. Make recommendations to school authorities regarding student matters, affairs and activities; f. Serve as the representative of the studentry in voicing their opinions, suggestions and grievances; g. Participate in the crafting/formulation of the School Improvement Plans (SIP’s); h. Act as Coordinating Council of all campus co-curricular organizations; i. Have such other powers and duties as the school authorities and the studentry may, from time to time, grant or delegate, consistent with stated principles, objectives and school policies; j. Spearhead anti-drug abuse, anti-smoking, Brigada Eskwela, Reading and Tutorial Services for Challenged Learners, and environmental programs in the school; k. Monitor and supervise the elections of Student Government Officers for the succeeding school year; and, l. Turn-over the financial assets, papers, documents, properties and other responsibilities to the incoming Student Government Officers. m. Submit financial and accomplishment reports to the school authorities on a monthly basis. Terminal reports must be submitted to the school authorities and the incoming SPG officers during the turn-over of responsibilities. Article VIII – Composition, Election and Term of Office of the SPG Sec. 1 The officers of the SPG are the duty elected Mayor, Vice-Mayor, Secretary, Treasurer, Auditor, Public Information Officer, Peace Officer and Grade Level Councilors. Sec. 2 The Grade Level Councilor/s shall be elected depending on the number of enrollees in the school pursuant to DepEd Order No. 45, s. 2007. Sec. 3 The Grade Level Representative who shall get the highest number of votes among the elected Grade Level Representatives in their respective year level shall serve as the Grade Level Chairperson of the grade level concerned. Sec. 4 All SPG elections shall be conducted school wide every third and/or fourth week of February annually. Sec. 5 Elections for the Grade Level Councilor/s shall be conducted every 1st week of July annually. Sec. 6 Campaign period shall not be more than five (5) school days prior to the SPG elections. Sec. 7 Candidates for all SPG elective positions must be: a. Bonafide Students; b. Of good academic standing with a general average of 85 and above without any failing grade during the 3rd grading period of the current school year; c. Of good moral character and have not been subject to any disciplinary sanction; d. Resident of the school for at least one (1) academic year prior to the filing of the Certificate of Candidacy; e. Considered resigned and ineligible from all elective or designated positions from clubs and organizations once elected. Sec. 8 The officers of the SPG shall hold office from one academic year. Article IX – Duties and Functions of Officers Sec. 1 The Mayor shall be the chief executive officer of the SPG. He/She shall have the following duties: a. Preside over all meetings and/or may designate another officer to preside for a specific meeting; b. Enforce this Constitution, By-Laws and other regulations that may be promulgated; c. Sign all official minutes, resolutions, correspondences, and other official papers of the SPG; d. Represent the SPG in the School Governing Council and any official external or internal affairs/functions; e. Head the Coordinating Council of the Campus Co-Curricular Organizations; f. Implement SPG programs and projects; g. Create Ad Hoc Committees or Organizations, as the need arises, the Chairperson of which shall be appointed by the SPG Mayor; and, h. Perform such other functions inherent and incidental to his/her office. Sec. 2 The Vice-Mayor shall have the following duties: a. Assist the Mayor in all matters where his/her assistance is necessary; b. Assume the Office of the Mayor should the position become vacant; c. Supervise members in planning and arranging meetings or programs of activities; d. Head the Internal Affairs Committee and conceptualize programs and projects and plan activities with the Grade Level Councilor/s; and, e. Perform such other duties assigned by the SPG. Sec. 3 The Secretary shall have the following duties: a. Keep accurate records of the minutes and document proceedings of every meeting; b. Keep a file of all pertinent documents and papers of the SPG and make them accessible to the studentry; c. Call and prepare all notices of SPG meetings; d. Head of Student Government Secretariat; and, e. Perform such other duties assigned by the SPG. Sec. 4 The Treasurer shall have the following duties: a. Keep financial records of the SPG; b. Serve as the disbursing officer of all the SPG’s funds; c. Prepare the annual budget of the SPG; d. Prepare financial reports every month, after an activity, and at the end of term; e. Formulate pertinent financial guidelines for the organization f. Head the Finance Committee; and, g. Perform such other duties assigned by the SPG. Sec. 5 The Auditor shall have the following duties: a. Certify the legitimacy and correctness of the disbursement of funds; b. Audit all expenditures of the SPG funds; c. Assist the Treasurer in formulating guidelines and reports; d. Keep and update inventory of all the SPG’s property; e. Act as the assistant head of the Finance Committee; and, f. Perform such other duties assigned by the SPG. Sec. 6 The Public Information Officer shall have the following duties: a. Popularize the thrusts and objectives of the SPG; b. Build and maintain a credible image of the SPG; c. Take charge in the promotion of SPG projects and activities; d. Head the Publicity Committee; and, e. Perform such other duties assigned by the SPG. Sec. 7 The Peace Officer shall have the following duties: a. Help the presiding officer to maintain peace and order during meetings; b. Act as disciplinary officer, if needed; c. Maintain peace and order within the premises of the school; d. Act as chief peace officer and over all Sergeant-at-Arms of subordinate organization and classes; e. Chair the Students’ Welfare Committee and appoint its members; and, f. Perform such other duties assigned by the SPG. Sec. 8 The Grade Level Councilor/s shall have the following duties: a. Represent his/her grade level in all of the meetings of the SPG; b. Serve as the grievance desk for their respective grade level; c. Conceptualize and implement programs and projects for their respective grade level; d. Assist in the effective implementation of the SPG’s programs and projects; and, e. Perform such other duties assigned by the SPG. Article X – Committees and Organizations in the Supreme Pupil Government Sec. 1 The SPG shall have the power to create committees and organizations necessary to address the needs and welfare of the students. These committees and organizations shall help the SPG achieved and performed the objectives, duties and obligations of the SPG. Members of each committee in the SPG shall be appointed by the Mayor from among the officers of the homeroom organization upon the recommendation of the Chairperson of the committee. Members of each organization shall be open to all bona fide students. Sec. 2 Committees and organizations, permanent or ad hoc and in nature, may be created by the SPG as the need arises. Article XI – Homeroom Class Organizations Sec. 1 There shall be a homeroom class organization in every section composed of officers parallel to the organizational structure of the SPG. Sec. 2 The homeroom class organization shall be responsible in implementing programs and projects of each class. Sec. 3 The homeroom class organization shall assist the SPG in implementing its programs and projects. Sec. 4 The homeroom class organization shall be guided by the designated class adviser who must be part of the teaching staff of the school. Article XII – Coordinating Council of Campus Co-Curricular Organizations Sec. 1 The Coordinating Council shall be headed by the Mayor of the Supreme Pupil Government as the Chairperson. Sec. 2 The Coordinating Council shall be composed of the different Presidents, Heads or Leaders of all recognize legitimate campus co-curricular organizations. Sec. 3 The Coordinating Council shall have the following functions: a. Coordinate school-wide activities, which need the participation and involvement of the whole studentry. b. Provide a consultative mechanism and support for the implementation of the various programs and projects of all co-curricular organization. c. Plan programs and synchronize student activities in the campus. d. Serve as a venue to present accomplishment report, financial reports and such other reports of the SPG and other organization as are necessary or required. e. Serve as a venue for budget deliberations and appropriations from the School Organization Fee, provided fifty percent (50%) of which shall be for the SPG and the remaining fifty percent (50%) for all recognized school co-curricular organizations and activities. Sec. 4 The Coordinating Council shall meet once a month or upon notice of the Chairperson or upon the request of any of its members or as often as the council may deem necessary. Sec. 5 The School-Principal/Head shall serve as the Adviser of the Coordinating Council. As such, all resolutions and agreements arrived at by the Coordinating Council shall be the noted by the School-Principal. Article XIII – Supreme Pupil Government Adviser Sec. 1 The SPG Adviser shall preferably be the teacher in MAKABAYAN or any competent, able and willing teacher designated by the School-Principal. Sec. 2 The SPG Adviser shall monitor all programs, projects, activities and meetings of the SPG at all times. Sec. 3 The Advisorship in the SPG shall be equivalent to one teaching load (DepEd Order No. 43, s. 2002). Article XIV – The General Assembly Sec. 1 The General Assembly of the SPG shall be composed of all elected Homeroom Class Organization Mayor of the school. Sec. 2 The General Assembly shall be a forum for information and consultations, which decisions shall be significantly considered. Sec. 3 The General Assembly shall be convened by the Mayor once every two months starting in the month of July and as the need arises. Article XV – Meetings and Quorum Sec. 1 The SPG shall conduct regular meetings every first week of the month or as agreed upon by the officers of the SPG. Sec. 2 Special meetings of the SPG may be called upon by the Mayor or by a majority of the SPG officers. Sec. 3 Majority of the officers of the SPG (50% + 1) shall constitute a quorum. Sec. 4 Each officers of the SPG is entitled to only one vote. Sec. 5 No proxy shall be allowed when voting. Article XVI – Finance Sec. 1 The SPG’s funds shall be classified into Trust funds and Special funds. Trust funds shall consist of the School Organization Fee, the amount of which shall be recommended by the SPG in consultation and with the approval of the PTA but in no case shall it exceed the limit set by the Department of Education in all appropriate official issuance, and the Special funds are funds that come from the donations, sponsorship, fund raising project or any amount derived from legitimate sources. Sec. 2 The SPG shall enjoy the freedom to determine its priorities in the disbursement of its share in the Student Organization Fee. Sec. 3 The SSG may under take the fund raising activities to subsidize its project and activities. Sec. 4 The organization can accept cash donations from any member or any public or private person or institution, for as long as it will not affect the integrity of the SPG. Sec. 5 The SPG mayor and the treasurer shall be the signatory of all funs disbursement of the SPG. All fund disbursement must be accompanied with an SPG resolutions duly note by the SPG adviser and all expenses supported by official receipts. The School-Principal/Head shall be provided a copy of all resolution relative to the disbursement made. Sec. 6 The SPG, through the Treasurer and Auditor, shall promulgate financial guidelines for proper financial management. Sec. 7 Funds of the SPG shall be audited at the end of the term, or at the end of every activity. Sec. 8 Financial statements shall be posted in the SPG Bulletin Board every month and printed in every issue of the school paper. Article XVII – Impeachment, Resignation and Vacancies Sec. 1 The officers of the SPG may be impeached on the following grounds: a. Culpable violations of the Constitution and By-Laws; b. Gross misconduct, violence to person in authority, negligence, and disloyalty to the cause of the SPG and the school; c. Non-attendance in regular meeting for six (6) consecutive time; and, d. Abuse or misuse of power and authority. Sec. 2 Two-third (? ) vote of the General Assembly shall be necessary to decide after hearing a case of impeachment. Sec. 3 The decision of the General Assembly shall be final. However, the officer charged shall be informed twenty (20) days prior to his/her impeachment case proceedings, of the charge/charges and against him/her, to afford him/her the opportunity to heard with or without a counsel in his/her defense. Sec. 4 Resignation shall be in writing and subject to the approval of the SPG officers. Sec. 5 Any vacancy in any of the position for the reason of death, resignation, impeachment, shall be filled, subject to the recommendation of the SPG. Sec. 6 Any vacancy in the SPG, except the position of the Mayor, shall be filled within thirty (30) days from the day the position is rendered or considered vacant, by appointment of the Mayor from among the officers of the SPG. Immediately upon the appointment, the officer appointed shall serve the remaining period. Sec. 7 The SPG adviser shall certify the vacancy and fact of appointment of the officer to the vacant positio

Environmental factors affecting the marketing of Waterstones books

Waterstones is one of the largest bookstores in Britain. Like any other business, it is affected by environmental factors that influence its marketing operations. In order to understand these factors, we shall use PEST analysis based on the case study, Can you judge a book by its e-cover? Organizations do not have control over pest factors (political, economical, social, technological, and legal), but they can control internal micro environmental factors influencing their operations.Advertising We will write a custom report sample on Environmental factors affecting the marketing of Waterstones books specifically for you for only $16.05 $11/page Learn More Political factors affect organizations in several ways. Some political environments create opportunities while others can create obligations that affect organizations. According to Brassington and Pettitt, organizations must exist and operate according to the laws of the societies within which they cond uct business. They must also conform to general laws of the industry. The roles and influence of national government have direct impacts on marketing mix of organisation. Regulatory bodies also use their statutory powers to influence the laws that organizations must follow (Brassington and Pettitt, 2005). Political factors affecting the operations of Waterstones in the UK are mainly marketing regulations, trade agreements, and tax (VAT) issues. In this case, Waterstones must conform to copyright and patents protect laws. Copying eBook is a copyright infringement by pirates and other online eBook users. Copyright laws differ from country to country. There are some laws restricting the number of copies made and experienced. The UK has copyright terms that seek to be in line with other European countries by raising it from 50 years to 70 years, after the end of the year in which the author died. Such laws aim to protect booksellers from piracy. Consequently, booksellers like Waterstone s will ultimately benefit. Currently, the UK is recommending changes to Copyright, Designs and Patent Act in order to cope with future development in the book industry and curb illegal file sharing. According to the case study, the explosion of online file sharing has increased market demands for digital rights management (DRM). This is a watermark and a secure distribution system. It enables the publisher to trace books at any time in the future. This system scrambles and encodes books such that only the paying recipient can use them. However, such pre-determined business regulations control the number of copies made, and the number of copies that users can share.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The UK government has reviewed its tax system to march those of other EU nations. Currently, the government has exempted tax on physical books. However, eBooks sold have a standard rate of 20 per cent. According this case study, eBook retailers in the UK will no longer have the previous disadvantage in comparison to their EU counterparts following the EU decision to impose VAT on eBooks, games and music. This is both a case of tax and trade agreement influencing the operation of retailers like Waterstones. Such regulations create fair competitive environment against other online eBooks retailers in other EU nations and the US. Economic factors of both global and national level affect businesses. Economic factors may include interest rates, fiscal policy. The prevailing economic conditions influence how buyers, sellers, and other stakeholders in a given economy behave. Economists like McConnell, Brue and Barbiero argue that changes in the general economic environments affect business operations (McConnell, Brue and Barbiero, 2008). An economy experiencing recession will have a higher unemployment rate, reducing spending ability and diminishing stakeholdersâ₠¬â„¢ confidence. Conversely, a promising economy will have increasing stakeholders’ confidence, a higher spending power and low unemployment rates. Booker sellers like Waterstones have been experiencing effects of fluctuating economic factors. For instance, during 1980s, Waterstones did not suffer the recession of the time. Instead, it increased its sales and revenues to become one of the leading book retailers in the UK. Such resistance to recession made the industry pundit to conclude that the UK book industry was recession-proof. However, the tough current economic situations have seen some book retailers like Borders collapse in the 2009. The tough times have not spared Waterstones either. The giant book retailer has changed ownership on several occasions, and most recently to a Russian buyer, Alexander Mamut. The effects of economic downturn have forced the company to close 20 stores, and recorded operating losses of  £9.9m.Advertising We will write a custom repor t sample on Environmental factors affecting the marketing of Waterstones books specifically for you for only $16.05 $11/page Learn More Waterstones responded to this crisis by replacing the managing director and changing it structure in January 2011. Economists note that successful organisations must respond to economic situations and stakeholders’ relations and behaviour. Organisations must review the impacts of recessions on its operations and competitions, and respond accordingly. Some economic crises have no boundaries. For instance, the economic crisis of 2007 originated from the US and fuelled the credit crunch in the UK. Further, there was euro crisis in the EU zone. These factors affected the buying patterns of Waterstones’ customers and other stakeholders. Social forces such as relations and media have affected most organisations. This is because such factors affect consumers’ emotions, attitudes, opinions and interests about pr oducts. Consequently, they influence what consumers buy and in what form. In the case study, the research of BML in 2007 shows that personal recommendations from families and friends influenced consumers’ decisions. At the same time, some consumers were likely to buy books on impulse while browsing the shelves. Factors such as text design, cover, feel and look of the book also influenced consumers’ buying behaviour. Brassington and Pettitt observe that social factors are of main concern to marketers. Therefore, marketers must try establish what drives consumers and organize their marketing campaign accordingly. For instance, consumers’ attitudes are changing towards physical books. As a result, Waterstones has realised there are increasing number of people reading eBooks. Therefore, the company decided to launch it websites where consumers could place their eBooks orders. Social changes have given rise to new group of consumers. The buying patterns of books at S ainsbury, Asda, and other supermarkets together with the research suggest that new groups of book consumers are emerging, socio-economic groups are now buying books regularly and increasing customer base beyond the traditional segments. In short, Waterstones realized the need to offer books in all forms the consumers need in order to complement and enhance the behaviour and busy lifestyle of consumers. Kotler et al note that both consumers and marketers wonder what the future will bring. Some predict that we will not be shopping in multi-aisle supermarkets by 2025.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The growth of e-commerce and rapid speed of the internet has lead to online ordering of low-priced and non-perishable products like music, books, and games among others. Online information sources have also enabled retailers to easily access information. Technological developments have changed the way book retailers operate (Kotler, Wong, Saunders and Armstrong, 2005). Following the success of Amazon and other eBook retailers, Waterstones ended its five-year deal with the Amazon in order to launch its own website (www.waterstones.com). The company noted the increasing sales from eBooks and dwindling sales from physical books. Advanced technological devices enable customers to purchase, download and share their eBooks. Through its website, Waterstones offers more than 3 million eBooks and recommendations. The company has adopted the use of online channels to conduct significant amount of transactions. Waterstones has also incorporated the use of cards and e-mails to enhance customer loyalty and track buying patterns of its customers. Technology has resulted into aggressive marketing, price wars, price cuts, discounts, immediate availability and constant formation of alliances with publishers. Technology has also enhanced social media platforms. Waterstones uses I Spy, Twitter, YouTube and Facebook to promote the launch of their latest books. Further, it has advanced stock management systems to ensure that every book has a unique range of profile and space at its front store in order to promote particular books at certain stores. Industry analysts conclude that the rate of technological advancement has created niche for all age groups. Therefore, marketers must study the consumer habits and expectations. Organizations must face these facts in order to survive competition (Solomon, Marshall and Stuart, 2009). Micro environmental factors are within the control of Waterstones. The company experienced difficulties when it tried to diversify its operations. For insta nce, Waterstones tried to increase its revenue by introducing ancillary products that affected its image as a bookstore. The company also experience difficulties and delays in distributing book orders. This results from its Hub where it controls all its distributions. Further to this, Waterstones had to rely on a competitor, Gardeners in order to make deliveries to customers. Waterstones entered into a digital deal with Sony in order to enhance its eBooks sales. The company sold over a million eBooks in the year 2010. However, industry experts dismissed the deal as poorly executed. This is because the company had limited choices of eBooks. Criteria and different segment methods Buyers in every marketing situation differ in one or more ways. Difference may be in terms of wants, resources, location, attitude, and buying practices. Marketers must understand these differences and apply market segmentation appropriately. Market segmentation has enabled companies to divide their large het erogeneous markets into smaller segments that they can reach efficiently with their products and services that match customers’ unique needs (Solomon, 2006). Geographical segmentation divides the market into different geographical units, such regions, nations, counties, cities, or neighbourhood. Companies choose to operate in one or more of these divisions. However, they must pay attention to geographical differences. For instance, Waterstones identified major cities within the UK where it opened multiple stores for customers who prefer physical books. At the same time, the company is defying geographical boundaries by launching Waterstones website to reach online and international customers. Demographic segmentation looks at variables such as family size, income, age, sexual orientation gender, occupation, religion, education, ethnicity, and nationality. Marketers prefer using demographic factors in segmentation of their markets. This is because customers’ needs, want s and usage vary considerably with different demographic factors. The same demographic factors are easy to measure than other segmentation methods. According to statistics, Waterstones can use demographic variables like age in segmenting its consumers. Research findings on book consumptions show that the main customers are female aged between 25 and 34, and 55-64 classified as ABC1. They mainly buy fictions. There are also children, food and drink titles. Competitions like Asda and Mintel Books target families and women of 25 to 34 years, and offer discounts to get these consumers. Recent studies also show that new group of consumers are emerging classified as C2, D and E. Psychographic segmentation puts buyers into social class, personality characteristics or lifestyle. Marketers are increasingly segmenting their consumers by lifestyle and targeting consumers of all ages (Adcock and Halborg, 2004). Waterstones can use lifestyle segmentation because what consumers buy reflect their lifestyles. The case study shows that men and women read for different reasons. Men may read for education or work purposes while women read for leisure. However, this segment of the market has lesser time to read. Therefore, they tend to read while commuting particularly women. Waterstones can exploit this market through offering its eBooks to consumers with busy lifestyles. The company can also understand lifestyle of its potential customers through internet usage. This will enable Waterstones adapt its eBooks in friendly and easily accessible platforms. This is because the emerging consumers tend to prefer reading on digital devices. There is also a booming market associated with celebrity lifestyle. Consumers prefer celebrity books especially during Christmas. According to John, Managing Director of Waterstones, the company has brand names of celebrity authors, such as Lee Evans, and Johnny Vagas, among others. However, preferences for celebrity books have created price wars. Th e buying decision-making process between Waterstones high street retail outlet and Waterstone’s web presence Consumers’ buying decision-making process depends on a number of factors. Some of these factors relate to marketing environment while others depend on individual characteristics, such as learning, attitude and personality (Jobber and Fahy, 2009). Factors influencing individual purchase decision are mainly socio-cultural. Likewise, personality, perception, attitude and motivation also influence consumers’ purchase decisions at Waterstones. Customers who prefer physical books will buy from the stores while those who prefer eBooks will order on the company’s web page. Technology and competitive environment have influenced purchasing decisions of readers. Consumers who are familiar with latest technology will also tend to order their books online. Waterstones offers discounts and has loyalty cards to track buying activities of their customers. The BML 2007 research also suggests that consumers are likely to buy on impulse while browsing books in a retail store. This group tends to buy books as gifts. The rationale of the Marketing Mix variables used by Waterstone’s between 2008 and present day There are four elements of marketing mix. These are price, product, place, and promotion (Palmer, 2004). Out of all these, Waterstones can only use price in achieving its marketing objectives. For instance, the book industry in the UK is experiencing price wars and discounts offers. This is mainly in the eBook sales where competitions cut prices up to half of the recommended retail cost. Waterstones tries to coordinate its pricing with book designs, distributions, and promotion decisions in order to form a consistent and effective marketing programme. The competitive book industry has forced the company to focus on pricing, promotion and place. For instance, there are outlets charging publishers displaying shelves to support and prom ote their products. Waterstones’ decision to position itself among the online book retailers means it must recover the costs invested in Sony partnership. At the same time, this will enable its online customers to get eBooks anywhere and at any time provided, there are no restrictions. Waterstones’ marketing mix tends to consider the total marketing mix when setting prices. This is because the competitive book industry cannot allow for non-price strategy. At the same time, the use of such online features as PDF and ePUB secured with Adobe ADEPT Digital Rights Management affects the quality, promotion and distribution of its books. These will strongly affect its pricing strategy. In all these marketing mix oriented towards pricing, Waterstones must remember that buyers rarely consider price alone. Instead, the books they seek must give them the best value. Current problems and recommendations for the future marketing strategy for Waterstones The recent operation losses have affected the company’s profit. Consequently, the management replaced the leadership. Waterstones must reorganize its internal management structure. This is due to the recent acquisition by Russian. The new management must focus on enhancing the company’s profitability and position it as an alternative online book store. This is because Waterstones also ventured into other operations that affected its image as a book retailer. The company is experiencing delays in distribution at its central Hub. These delays have alienated customers as staffs also complain of delays. At the same time, the delays have forced the company to rely on third-party wholesalers to ensure that customers get their deliveries. Waterstones must streamline operations at its Hub to ensure efficient distribution and refilling of stocks. The industry experts considered its deal with Sony has poorly executed. Though it sold over a million eBooks, consumers complained of limited choices. This is an area that Waterstones must address in order to remain competitive or else face extinction. Reference List Adcock, D. and Halborg, A., 2004. Marketing Principles and Practice, 4th Edition. London: Prentice Hall. Brassington, F. and Pettitt, S., 2005. Essentials of Marketing. Essex: Pearson Education Limited. Jobber, D. and Fahy, J., 2009. Foundations of Marketing. New York: McGraw Hill. Kotler, P., Wong, V., Saunders, J. and Armstrong, G., 2005. Principles of Marketing, 4th edition. Essex: Pearson Education Limited. McConnell, R.C., Brue, S.L., and Barbiero, T.P., 2008. Microeconomics, 9th Canadian edition. New York: McGraw-Hill. Palmer, A., 2004. Introduction to Marketing. Oxford: Oxford University Press. Solomon, M., 2006. Consumer Behavior. New Jersey: Prentice Hall Europe. Solomon, M., Marshall, G. and Stuart E., 2009. Marketing: Real People, Real Decisions, 1st European Edition. Boston, MA: Pearson Education Ltd. This report on Environmental factors affecting the marketing of Waterstones books was written and submitted by user Will H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Dicussion Example

Dicussion Example Dicussion – Coursework Example Symbolic Boundaries of Symbolic Boundaries Symbolic boundaries remain as a concept that allows people to be categorized into groups. In simple words, it can be said that the sociologists taking in-depth analysis of the cultural aspects of society claim symbolic boundaries as an imperative manner to understand the precision of creating groups. This paper aims to discuss symbolic boundaries impacting personal life. It should be noted that symbolic boundaries are present in the social environment of every individual from different classes. Considering about the symbolic boundaries that I have witnessed around me includes religious thinking that creates a distinction between classes the profane and sacred (Callaghan, 1994). In addition, the most common symbolic boundary that tends to impact social lives of people is the pattern of achieving knowledge. Not all groups within the society are considered to be curious. Therefore, groups that share similar thirst for gaining knowledge merge th emselves into one category. This is evident within my social boundary as well because I pursue a higher degree (Callaghan, 1994). As a matter fact, symbolic boundaries are in no way similar to that of social boundaries. The class distinction by symbolic boundaries is created in terms of common beliefs. On the other hand, social boundaries are clear stratification of the groups divided on the basis of symbolic boundaries. Through the above analysis, it can be well asserted that symbolic boundaries remain a very evident aspect of our lives. We are fully surrounded by thoughts and categories that make us a stay in a group with an identity. ReferenceCallaghan, K. (1994). Ideals of Feminine Beauty: Philosophical, Social, and Cultural Dimensions. New York: Greenwood Press.

Continuing with the plan development, this part will focus on the Essay

Continuing with the plan development, this part will focus on the marketing, operations and insurance components. It needs to pr - Essay Example These components are essential since they can determine the success of the restaurant in its operations. Additionally, the plan will outline how I will provide insurance for all employees, and insurance for my restaurant. II. Marketing Plan: In general, I have four methods that will be used to carry out marketing activities for my new restaurant and these include the following: the traditional way by words of mouth, online media, banner & brochures, and redemption door prize& discount. I believe that these methods would increase the popularity of my Hawaiian restaurant and this strategy can also contribute towards attracting a lot of customers. II.1.Words of Mouth One of the crucial aspects in business is the use of traditional method of marketing where the word of mouth will be utilized. The members of society often respond in different ways to a market offering where they may be surprised, disgusted or complain due service failure. Therefore, words of mouth are essential since they can be used as the initial strategy to respond to the concerns of the members of society and the targeted consumers. With this opportunity at hand, I anticipate that my restaurant will be one of the hottest spots in Washington D.C. since it will be the only Hawaiian restaurant. ... I am pretty sure that this word of mouth marketing strategy will help me to attract a lot of loyal customers because of family relationships and ties with the employees. This strategy will positively contribute to the success of the restaurant in its operations since it will mainly involve direct interaction with the potential customers. II.2.Online Media During the current period, it can be seen that the media particularly social media have been transformed into an effective platform for people to discuss various current issues, and events. I will hire people with good public relations, and communication skills to organize and manage my social media campaigns for my Hawaiian restaurant. First of all, I am going to concentrate on Yelp, and Trip Advisor because people often refer to these websites when they are looking for a restaurant in their area. I should try to create and maintain trust among the customers that will visit my restaurant. I will also make sure that we give feedback to the customers through Yelp, and Trip Advisor. In addition, my public relations division should update the restaurant website, Facebook pages, Instagram, and Twitter with current events, new menu, and any changes with our office hours every week. This will attract people to visit my restaurant to see upcoming events such or musicians who will entertain my Hawaiian restaurant customers. II.3. Banner & Brochures This is one of the marketing strategies that I will use for my restaurant. I will create attractive banners and place them on the streets, and I will also hire students from college and high school to spread the brochures at the Metro station, and public grocery stores. There would also be a frequent brochure that will highlight my restaurant’s future

Way to quick smoking Essay Example | Topics and Well Written Essays - 500 words

Way to quick smoking - Essay Example The purpose of this paper is to discuss ways to quit smoking. Smoking is a very unhealthy that can lead to lung cancer and other health problems. According to the American Lung Association every year over 460,000 American citizens die from cigarette smoking (Lungusa). The faster a person decides the quit greater the chance the individual has to increase his / her lifespan. Quitting smoking is very difficult. One of the first things a person that makes the decision to quit should do is to look for a support group of friends and family to help them along the process. There are actual withdraw symptoms associated with getting of cigarettes. Some of these symptoms include: anxiety, nervousness, depression, sleeping disorders, attention deficit, hunger, and inability to concentrate among others. I have a cousin that has quit 3 times and he has always come back to the cigarette. He provided with a real life example of the reality that quitting smoking is extremely difficult. There are ways to quit smoking. Four products available in the marketplace to help a smoker get of the cigarettes are pills, nicotine patches, nicotine gum and electronic cigarettes. Two of the most commonly used pills to quit smoking are Zyban and Chantix. These must be prescribed by a doctor. A person attempting to quit smoking along with a support group should seek the assistance and advice of medical professional to help the person along in the process. Nicotine patches and pills are available over the counter and represent a cheap substitute that can help the person along in the process because it is proving the active ingredient in the cigarette, nicotine, which makes people so addicted. Electronic cigarettes are the newest method to quit smoking. The product has become very popular in Europe and most manufacturers of this alternative solution are Chinese based companies. The electronic cigarette is basically a

The categorical imperative and duty to Kant and comparing his ideas to Essay

The categorical imperative and duty to Kant and comparing his ideas to the golden rule of jesus - Essay Example As mentioned in the question to this essay itself, the maxim in question of the imperative runs as follows: act only according to that maxim which you can at the same time will that it should become a universal law. First, some of the first aspects to note with regard to the imperative, are that it is something which is obeyed as a duty by what he considers to be a morally good individual. Secondly, it is a moral obligation, and finally, and as a preliminary note which will be expanded upon, this is a notion which facilitates any morally 'good' action. Thus, the first section of the Groundwork concerns the general notion of obedience as it is connected with the categorical imperative, and the second section reviews in more detail the doctrines about the categorical imperative, and considers those aspects which might be taken as a criticism or potential criticism of the doctrine itself. From the general, to the more specific, an important dimension of the whole aspect of the imperativ e is the notion of universalibility, and this is related to the aspect of 'willing' something which can or could be equally willed by any other person In the Groundwork, Kant argues that a 'good' man is going to use the criterion of 'universality' for all of his actions, as a maxim which works as a standard to judge good from bad actions, or ethical from unethical decisions. This implies that the means for this obedience or duty to the categorical imperative also involves a certain sense of 'autonomy' for the individual. He maintains that the â€Å"categorical imperative† a â€Å"maxim whereby you can at the same time will that it should become a universal law . . . the universality of law according to which effects are produced constitutes what is properly called nature in the most general sense (as to form), i.e., the existence of things as far determined by universal laws.† [Pojman, Ed., 1998: 302]. Accordingly, the â€Å"universal imperative of duty may† is â€Å"the maxim of your action were to become through your will a universal law of nature. [Pojman, Ed., 1998: 302] Having stated the law in question (the categorical imperative), Kant proceeds to both demonstrate this through an example, which is an example that also serves for purposes of proving this as universally valid as a criterion for moral action. Thus, with regard to the aforementioned notion of 'autonomy', or the moral choice of the individual, Kant establishes what might be called a property of ethical legislation which qualifies as a command. In the second section of the Groundwork, which is a section under the subtitle or subheading of the 'doctrine of virtue', Kant asserts the following with respect to this important 'property' or salient aspect, and which qualifies as both an example and a demonstration or proof the categorical imperative: "Another man in need finds himself forced to borrow money . . . the maxim of his action would then be expressed as follows: when I believe myself to be in need of money, I will borrow money and promise to pay it back, although I know that I can never do so." [Pojman, Ed., 1998: 302] In this example, Kant argues that although it is possible for myself, or anyone else to adopt this maxim, that is, as an application or concrete example of the categorical