Contemporary Hospitality Management and Entrepreneurship

Question: Discuss about the Contemporary Hospitality Management and Entrepreneurship. Answer: Competitors of Moxy Milan Malpensa Airport: Moxy Hotels (Marriott Group), are the trend hotels that provides cutting edge services and customer experience at a relatively cheaper rates. It provides perfect solution to the tourists or travellers who want to experience the luxury of five star hotels at a cheaper rate. Through, do it yourself (DIY) model, Moxy Hotels provides best solution to budget travellers, backpackers, business executives as well as teenagers (Aleshaiwy et al., 2015). Competitors of Moxy Milan airport hotel includes Crowne Plaza Milan It is one of the closest hotels form the Malpensa Airport, located just 2.0 kms from the Malpensa airport. The hotel provides high quality standards in contemporary design, ideal for both business and leisure travels. The upscale rooms with unpretentious decor provide a relaxing environment. The Wi-Fi is available in all the rooms, combined with multiple electric outputs, coffeemakers and mini bars. In addition, there is full service bar facility at the hotel as well as 24/7 dinning services. (Crowne Plaza Milan City, 2016). Novotel Milano Malpensa Airport The hotel is located at 10 minutes drive from the Malpensa Airport. The hotel superfast free Wi-Fi, paying shuttle services, as well as indoor and outdoor activity areas for children and adults. In addition, the hotel provides 24 hour dinning service facility to the guests. Novotel Milano has been positioning itself as preferred hotels for millennials. Moxy hotels since its inception are targeting millennials as their primary customers. The hotel is designed in such a manner to compete with trend and traditional economy hotels. By making the prices affordable, Novotel Milano hotel competes directly with the Moxy Hotels (Novotel Milano Malpensa Airport, 2016) Sheraton Milan Malpensa Airport The hotel is located at 3 km from the Malpensa airport. The hotel provides leisure and luxury type of experiences to their customers. Sheraton Milan Malpensa hotel has been targeting non-business and leisure group of customers as their primary customers. It is important to note that Moxy Milan has been targeting the same customer types. The hotel provides playful living rooms, free Wi-Fi, plenty of electric outputs for customers to connect their gadgets, and other recreational facilities (Wang Chung, 2015). There is full service bar and 24/7 open self-service cafeteria. The services provided in the hotel are top notch and customer friendly (Sheraton Milan Malpensa Airport Hotel and Conference Centre, 2016). References Aleshaiwy, Y. S. M., Chen-McCain, S. L., Hadgis, N. J., Lolli, J. C. (2015). Generation Y's Perception of Service Quality in the Hotel Industry. Crowne Plaza Milan City. (2016). IHG. Retrieved 27 August 2016, from https://www.ihg.com/crowneplaza/hotels/us/en/milan/milcc/hoteldetail Novotel Milano Malpensa Airport. (2016). novotel.com. Retrieved 27 August 2016, from https://www.novotel.com/gb/hotel-3458-novotel-milano-malpensa-airport/index.shtml Sheraton Milan Malpensa Airport Hotel Conference Centre. (2016). Sheraton Milan Malpensa Airport Hotel Conference Centre | Official Website | Best Rates, Guaranteed.. Retrieved 27 August 2016, from https://www.sheratonmilanmalpensa.com/ Wang, Y. C., Chung, Y. (2015). Hotel brand portfolio strategy.International Journal of Contemporary Hospitality Management,27(4), 561-584.